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Syrian Startup Shiffer Champions the Startup Roadshow Finals at Amsterdam’s Ignite Conference

Syrian Startup Shiffer Champions the Startup Roadshow Finals at Amsterdam’s Ignite Conference
November 30, 2018 Valentina Primo

Erbil-based Shiffer took home the $8.000 prize. HealthTech startup Fadfed, based in Amman, took home the second prize, while Sharqi Shop won the Young Advisory Group Audience Award.

SWB Team 

In a conference filled with energy, Syrian-led startup Shiffer, a peer-to-peer shipping platform, won the first prize of the Startup Roadshow. Led by Azhar Al Madani and based in Erbil, Iraq, the startup received the $8.000 award during the SPARK Ignite Ignite Conference: Rebuilding Futures in Amsterdam, on November 28th. 

Coming in the second place was Fadfed, a HealthTech startup founded by Syrian entrepreneur Ibrahem Ahmed, which offers users access to mental health through a mobile app.  The competition is the concluding phase of the Startup Roadshow: A competition for Syrian startups, organised by Jusoor and SPARK, in collaboration with Startups Without Borders.

Azhar Al Madani receives the award from Ahmad Sufian Bayram and Dania Ismail, from Jusoor, and Mohammed Skaik from SPARK.

“Taking on this journey was very intense, but it has negative and positive facets. I was alone, I felt lost and unguided. But the positive side is that I learned a lot about myself and the world,” Al Madani, who is also a volunteer with Startups Without Borders, said earlier in an interview.

The roadshow, which started last September, toured the Middle East and held a series of bootcamps across 5 different cities, offering Syrian entrepreneurs training, mentorship, and perks to take their startup idea to the next stage. Having stopped in Beirut, Erbil, Amman, Gaziantep and Turkey – cities with large communities of Syrian refugees.

Ibrahem Ahmed received the second prize for his startup Fadfed.

Sharqi Shop, an e-commerce platform for Middle Eastern crafts founded by Saleem Najjar, was awarded the YAG Audience Prize, provided by the Young Advisory Group, a student-led advising firm in the Netherlands. Prior to the event, the entity held a two-day workshop in the heart of the Dutch capital, where the finalists got trained on business and pitching.

“Refugees have no alternative than being entrepreneurial to survive; in fact, survival and fighting is one of the key components that you need to be an entrepreneur. So if you’ve learned that in the process of being a refugee, you have that stamina and that energy,” says Yannick Du Pont, founder and Director of SPARK.

“There were 700 applications to the roadshow, which makes us think that this is really scalable. There is so much more that we can do to help this companies become successful. That is going to be the next important step; because one thing is to start and to pitch, but becoming a business is very hard, even in the Netherlands, so I think we have to see how we can support this further,” adds Yannick Du Pont, founder and director of SPARK.

Saleem Najjar, founder of Sharqi Shop, receives the YAG Audience Award from the Young Advisory Group.

The 10 finalists of the Startup Roadshow cover a wide range of industries, including AgriTech startups, anti-theft devices, e-commerce, and HealthTech platforms. The Demo Day held at the Ignite conference hosted 5 of the finalists in Amsterdam, whereas the second Demo Day will be held in Beirut, Lebanon, on December 13th.

“We are very proud of what the entrepreneurs were able to do in a massive stage, at the wonderfully organized Ignite conference. They all came with wonderful ideas and impressed everybody. We got great feedback afterwards, which drives us even more to work with them in the coming years,” says Dania Ismail, Board Member and Director of the Entrepreneurship Program at Jusoor. Ismail also announced that there will be a second edition of the Startup Roadshow in 2019.

The conference, running its 6th edition, is SPARK’s annual celebration of entrepreneurship amongst young people in fragile states, a first-of-its-kind event in Europe gathering entrepreneurs, refugees, education experts, private sector, governments, academia and NGOs.

The event featured prominent International speakers, including Femke Halsema, the Mayor of Amsterdam, Mansur Muhtar, Vice President of the Islamic Development Bank, Jusoor’s co-founder Dania Ismail, and Joachim Rücker, Former Ambassador of Germany.

Photos: Mohamed Alshaer

©Startups Without Borders