About The Speaker
Sarita Varouch was born in Athens, Greece. She holds a degree in Economics from the University of Athens and a Masters in Business Administration (MBA) from Boston University-Questrom School of Business. She started her career in marketing, advertising, and PR. She worked for Ogilvy and McCann Erickson, successfully designing and implementing communication strategies to promote and place brands in the Greek market. She decided to shift her focus from branding to pursue a career in technology; she started in 2011 working in senior management positions as a strategy and communication consultant in startups in San Francisco. In 2015 she moved back to Greece, and she joined Uber in 2015, during the first steps of the company in the country, leading Marketing and Communications. In 2018, she became the General Manager for Uber in Greece.